Clothing brand website

Masawi is a sustainable clothing fashion brand based in Chennai and they approached us with a project to design their web store so users can find what they needed with simple steps in an aesthetic and user friendly environment. The scope of the project was:

1. An online store for their products

2. A way for customers to contact for customizations

3. Upcycling of clothing information provided on a webpage

We were provided with the brand kit and managed to start with clean wireframes and then move on to the high fidelity design on Adobe XD.

Masawi's whole website was designed to make it feel like a scrapbook or a love letter. The idea of Masawi was to be a brand close and personal to the customer and hence the website experience also needed to feel the same. An experience that would feel like a gift opening in their screens. Our Inspirations were major online retailers like Zara.

What was the latest collection and how to easily get to it? This was a question we had to answer and came up with a smooth design which help the user access the collections from the home page. Information was easily accessible when a user needed it. We made the product page aesthetically pleasing and add accessible functionalities like a customized search bar and filter box as well. Home page also had a section for collection. The product page was a clean interface where the user could scroll on the images on the left side of the screen and also click to open them in a light box.